Cinemax (sometimes abbreviated as "Max") is an American premium cable and satellite television network that is owned by the Home Box Office Inc. operating subsidiary of Time Warner. Cinemax primarily broadcasts theatrically released feature films, along with original action series, softcore pornographic series and films, documentaries and special behind-the-scenes features.
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In 2001, Cinemax began to shift its focus from solely airing second-run feature films that were previously broadcast on sister channel HBO before their Cinemax debut, to premiering select blockbuster and lesser-known theatrical films before their initial broadcast on HBO. In February 2011, Cinemax announced that it would begin offering mainstream original programming (in the form of action-themed series aimed at men between the ages of 18 and 49) to compete with sister channel HBO, and rivals Showtime and Starz ? as well as due to competition from other movie services such as Netflix; these programs were also added in an effort to change the longstanding image of Cinemax as a channel mostly known for carrying softcore pornographic series and movies (although its adult programming continues to appear as part of the channels late night schedule).The main "flagship" feed; Cinemax features blockbuster movies, first-run films, movie favorites and softcore erotica programs. The channel commonly premieres new movies ? debuting on the channel within a lag of between eight months to one year on average from their initial theatrical release ? on Saturday nights at 10:00 p.m. Eastern Time as part of "See It Saturday", and broadcasts a featured movie Sunday through Thursdays at 10:00 p.m. Eastern Time. Cinemax also runs original action series on Friday evenings at 10:00 p.m. Eastern Time.MoreMax is a secondary channel with similar program content as Cinemax on a separate schedule; it also carries foreign, independent and arthouse films. The service broadcasts a featured movie every night at 9:00 p.m. Eastern Time. MoreMax was originally named "Cinemax 2" until 1998.5StarMax showcases modern classics, featuring award-winning films and timeless movie classics. The channel broadcasts a featured classic every night at 9:00 p.m. Eastern Time. It is the only Cinemax channel that does not air Max After Dark content.ActionMax broadcasts action movies including blockbusters, westerns, war pictures and martial arts films; the channel has a prime time film block, "Heroes at 8", which carries a featured action movie at 8:00 p.m. Eastern Time nightly. ActionMax replaced "Cinemax 3", which existed from 1995 to 1998.Cinemáx is a Spanish language simulcast of Cinemax (similar to HBO Latino, although without any programming differences), broadcasting Spanish-dubbed Hollywood films and original series. The channel originally launched on May 17, 2001 as @Max, targeted at young adults between the ages of 18 and 34 with programming focused on contemporary films, and movies with an exemplified attitude and unique ideas; under its current format, the channel was known as MaxLatino from June 1, 2013 to April 1, 2015, when it adopted its parent networks branding (with the "a" utilizing an acute diacritic accent for pronunciation disambiguity).MovieMax broadcasts films aimed at young adults between the ages of 18 and 34 years old (the format of the pre-relaunch @Max); it was previously formatted as a family-oriented service from June 2013 to January 2015. The channel originally launched on May 17, 2001 as WMax, which was targeted at a female audience, and featured dramas, mysteries and classic romance films.
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